New Jersey Managed Districts Association came to us with a muddled logo that was difficult to read, nor did their website contain a clear purpose of what the organization was founded upon. The website was flat and did little to keep visitor attention.
It was decided that the organization required a new logo in addition to a new website. Both the logo and the website needed to clearly reflect and define who NJMDA was as an organization.
Once the logo was completed, accent colors matching the new logo were added to the website to make it more dimensional. The design of the site was also streamlined to provide clear areas for partner information, current events/news for managed districts and newsletter subscription.
As with any website, there are programs and plugins that keep the site functional. If they are not updated regularly, features on the site can malfunction or cease to work. In addition to general website upkeep, The Muse Marketing Group posted content updates for New Jersey Managed Districts Association on a regular basis to both the website and social media.